關注巴頓公眾號
作品獲2017德國紅點獎
蘇州蜜思膚化妝品股份有限公司，是一家集美膚、化妝、體驗為一體的化妝品單品牌店連鎖品牌企業(yè)。公司自2011年成立至今連鎖門店已覆蓋全國多數(shù)省市地區(qū)，數(shù)量已達幾百家；于2016年完成“新三板”掛牌上市（股票代碼：836831）。
在現(xiàn)代社會高度文明發(fā)達與互聯(lián)網(wǎng)日益革新變化的大時代，MISIFU蜜思膚恪守對美的無窮探尋與繼承發(fā)揚，致力于發(fā)掘江南文化與肌膚美學的統(tǒng)一，將自然與江南文化融為一體，融合江南美膚文化與現(xiàn)代護膚科技，專注于江南肌膚美學的品牌定位，主張精致美、天然美、水潤美，塑造了精致致用的品牌價值觀，真正地讓美成為貼近生活的高級享受。正是自然與江南文化的完美交融，根植于心的江南文化讓美在自然中延續(xù)，賦予了蜜思膚品牌在行業(yè)里的靈性氣質。
因戰(zhàn)略發(fā)展需要，2016年委托巴頓進行品牌形象全面升級改造。巴頓從品牌文化核心切入，以倡導“溫潤美 江南韻”這一江南美學主題為基因，使蜜思膚品牌整體形象的文化內涵直觀、生動地呈現(xiàn)給消費者。
水潤之道，韻江南
水是江南的靈氣所在，姑蘇城的水養(yǎng)一方美人，女子如水，因水而美明媚如詩。
Water is the soul of the south of the Yangtze River. The water in Gusu City nourishes a beautiful woman.
Women are like water. Because of the water, they are beautiful and beautiful as poetry.
水潤之道，臨摹江南溫婉美學。
我們希望將抽象形式的江南水韻意象融入到蜜思膚實體門店空間內，帶給消費者沉浸式水潤養(yǎng)膚的體驗感。
The way of water moistening, copying the gentle aesthetics of Jiangnan.
We hope to integrate the abstract form of Jiangnan Water rhyme image into the physical store space of honeyskin,
so as to give consumers an immersive experience of moisturizing and nourishing their skin.
墻面使用水紋玻璃，透過燈光透射，來呈現(xiàn)水的波光粼粼，作為陳列的背景，好似蜜思膚的產品從江南水中而來。
Water grain glass is used on the wall surface to show the sparkling water through the transmission of light.
As the background of the display, it seems that honey skin products come from the water in the south of the Yangtze River.
結合品牌色并降低其飽和度運用在整個空間中體現(xiàn)溫潤，再加入紅鳶色作為點綴搭配。
紅鳶色來源于中國傳統(tǒng)暖調色，尊貴雅致，又兼具高級時尚感，有東方女性婉約內秀的底蘊。
Combine the brand color and reduce its saturation to reflect the warmth in the whole space,and then add the red kite color as an embellishment.
The red kite color comes from the traditional Chinese warm color palette. It is noble and elegant,and also has a high-level fashion sense.
It has the graceful and elegant heritage of Oriental women.
空間不言，自從容
吳冠中從早年秀麗的江南風景到晚年的抽象線條，用最簡單的點、線、面、色之間富有節(jié)奏和韻律的形式架構，
創(chuàng)造了獨屬于他的抽象形式江南水鄉(xiāng)，且洋溢著東方文化詩情和神韻。
From the beautiful scenery in the south of the Yangtze River in his early years to the abstract lines in his later years,Wu Guanzhong
uses the simplest formof rhythm and rhythm among dots, lines, faces and colors,
He created his own abstract form Jiangnan Water Village, which is full of the poetic charm of Oriental culture.
而在蜜思膚的空間中，基于品牌本身的塑造，我們需要抽象地去呈現(xiàn)溫潤美、江南韻的“水潤”場景。
In the space of honey skin, based on the shaping of the brand itself,
we need to abstract the "water run" scene of wenrunmei and Jiangnan rhyme.
空間意象是介于“似與不似”之間的視覺感受，我們在空間中摒棄一些具體的蘇式“描繪”，只留下一些“單純”的東西。
Space image is a visual feeling between "like" and "not like".
We abandon some specific Soviet style "depictions" in space, leaving only some "simple" things.
空間頂部運用了蘇州傳統(tǒng)坡頂中‘木椽’構架形態(tài)，部分隔斷也運用了線性木條作為呼應。
The top of the space uses the "wooden rafter" framework form in Suzhou's traditional slope top,
and some partitions also use linear wooden bars as echoes.
東方美學講究一個對稱。在空間的視覺中心處，運用了對稱手法，并結合蘇州園林“框景”之意境，以一種抽象的方式呈現(xiàn)出來，
不僅體現(xiàn)了主打產品“肌膚之水”的呼之欲出，且在有限的空間里創(chuàng)造了虛實結合的“觀景”體驗。
Oriental Aesthetics stresses a symmetry. In the visual center of the space, the symmetry technique is used,
and the artistic conception of the "frame view" of Suzhou gardens is presented in an abstract way,
It not only reflects the desire of the main product "water for skin",
but also creates a "sightseeing" experience combining virtual and real in a limited space.
懂美學，更懂生意
DO ONETHING BEST
-
TEL: 0571-87203952
#Copyright©Paton. All Rights Reserved.
關注巴頓公眾號 最新動態(tài)早知道
關注巴頓公眾號
杭州巴頓品牌設計
杭州市拱墅區(qū)天邑國際3幢12F
TEL：0571-87203952
QQ：3001691385
